You don’t have to be a marketing expert to know that being #1 on Google is the best position that your website can possibly be in. One of the common mistakes that a lot of Pilates business owners make is thinking that opening a website is the only thing that they have to do to be found online. Unfortunately, there is a lot more involved than just putting together a couple of images and adding a few paragraphs of text. There are close to 1 billion websites on the internet right now but only a handful of those will ever pop up on the first pages of search engines like Google, Yahoo or Bing.
Search engine optimization can become overwhelming easily but in the past couple of years Google (a major search engine in the US) has been trying to make “user-friendliness” and “value of the website to the user” their main ranking factors. Do they do a good job at it? I guess it depends on the search that you are doing and opinions will vary in this matter.
6 Simple Strategies to Improve your Pilates Website Ranking on Google
Add your business to Google Local. Local businesses have an advantage over their web-based counterparts because they can utilize the power of local results on Google that show up on the first page. Click here to add your business to Google (for FREE)
You will have to verify your business address, after that you can add your business description and contact details.
Make your Google page appealing to your potential clients by adding images and asking your current clients to review your services. A recent study showed that most people trust online reviews as much as recommendations from their friends.
Be mobile-friendly. As of April 21st, 2015 Google uses “mobile-friendliness” as one of the major ranking factors. You can check whether your website is mobile-friendly or not here. Talk to your developer about creating a mobile-friendly website and test the finished product on as many devices as possible.
Don’t use website-builders. A lot of Pilates instructors create website using Wix, Weebly, Vistaprint or similar website builders that are relatively cheap and are easy to set up. However, soon enough they realize that their websites can never be found online. Google does not like technologies used by these website builders (WB) and 9 times out of 10 will not list WB websites on the first pages.
Use “natural” keywords in your texts. Let texts on the pages of your website speak to both visitors and search engines. If you are trying to rank well under a keyword “Pilates in London” consider writing a short text that uses those words in a natural way. For example, “Join us for a Pilates class in our beautiful studio conveniently located in the heart of Soho district in London.”
Make your web pages worth visiting. Keeping texts on your pages too short will tell search engines that your website has only poor quality content. Write at least 250-300 words for each page. Break the text down into paragraphs and bullet points that highlight the most important information for your visitors and for search engine bots.
Get links from other websites. Links from other relevant websites tell Google that your website has valuable information. If you write a blog then you are more likely to get external links to your website because you are providing free quality information. Make sure that the content that you write is worth sharing and linking to.
Climbing up the Google “trust” ladder is not a fast thing to do. On average, it takes between 3 and 6 months to see any results from your efforts. The golden rule is making your website rich in unique content that the human visitors will find useful. Don’t get discouraged if you don’t see your website jump to the top of Google right away. Patience and persistence pay off in Google optimization as much as they do in Pilates.